Services for Sellers

To assure the highest possible market value, my commitment to your property includes an extensive approach:

  • Provide a Comparative Market Analysis (CMA) of your property which includes a comprehensive study of properties that have sold in your area along with the current inventory of homes listed for sale. I study the condition all properties and use different techniques including price per square foot, location, features, current trends and economic indicators.
  • Properly pricing your home. Nothing is more detrimental to a new listing than having it excessively overpriced. Real estate competition can be fierce. Usually, only the top listings receive fair offers. Be optimistic but realistic. This is where a professional real estate agent’s expertise can help you prosper.
  • Sign the listing contract along with all forms and explain all terms and conditions.
  • Instruct the seller how to properly stage the home. This is crucial to getting the highest sale price. I have viewed thousands of homes over the years and will outline specific staging techniques as we meet in person and evaluate your listing.
  • Take digital pictures (and video, if desired) for marketing materials on the BLC/MLS network. It is imperative that all pictures are of the highest quality. Any competent real estate agent should have software editing capabilities or utilize the services of a professional photographer to assist. For example, all exterior pictures should be taken on a sunny day. No dreary gray clouds or rainy days should ever be in the background in exterior pictures. Lighting and clarity must be faultless. Your pictures will be used on the Internet, in brochures, magazines and postcards, etc. Pictures that look dated are a negative. Update your pictures as the seasons change. Input all relevant information about your home onto the BLC/MLS network. This is by far, the most viewed medium that will help promote your property. It is visited by agents and buyers alike on the Internet.
  • Sign clients up to F. C. Tucker’s exclusive service- HOME SERVICES, a service for any F. C. Tucker client that provides assistance locating reputable and affordable contractors and vendors. This is a free service for life and has helped many clients make affordable choices when performing home improvements and maintenance.
  • Coordinate showing instructions. You can schedule showings by appointment only, allow showings without needing the home owner’s approval or any variation that works best for the seller. Most sellers allow their homes to be shown seven days a week. I provide direct monitoring for homes that are unoccupied. Whether the listing is vacant or the seller is vacationing, I am there to tend to the seller’s needs.
  • Installation of yard signage and lockbox. Once you see the yard sign, you will feel that you home is officially “on the market”. Note- always maintain your homeowner’s insurance during the term of your listing whether the home is occupied or vacant.           Also, it is the home owner’s responsibility to maintain the best exterior appearance during the term of the listing including lawn maintenance, snow removal, etc.        
  • Design and implement a comprehensive Home Brochure. Your home brochure should be of the highest quality (all color pictures, of course). It should include information such as fact sheets on local schools, a recent property survey showing the lot layout, subdivision information, lender’s financing information outlining possible loan payments, a highlight sheet of the home’s features, etc. The focus of the brochure is to tell the best story possible about the property that is for sale. Agent input is a necessity.
  • Run ads in local real estate magazines and newspapers. The importance of print advertising is not as crucial to your listing as it once was. The vast majority of buyers are now searching for homes on the Internet.
  • “Just listed” postcards are used to let neighbors and others in your area know that your home is on the market. Likewise, the homeowner can freely distribute the home brochure to friends, colleagues and co-workers to help promote the listing.
  • Network with other agents about your listing. Usually this is accomplished through emailing the home brochure and phone calls promoting your “new listing” to other agents. Also, I will contact agents who have had previous sales in your neighborhood. I typically send your new listing out to over 800 Indianapolis metro real estate agents.
  • Schedule a tour of your listing with fellow Tucker real estate agents. Feedback is always provided by the other agents and can prove useful during the term of your listing.
  • Perform reverse prospect searches and email agents who have a prospect search saved that matches your listings criteria.
  • Send your listing to F. C. Tucker’s Relocation department to target incoming buyers.
  • Help coordinate showings with other agents when scheduling conflicts occur.
  • Arrange Open Houses for the general public to view your home (usually scheduled on a Sunday between 12:00 and 5:00). I do Open Houses on my listings on a routine basis and it allows me the best opportunity to personally promote your property to the public. I am able to tout all the positive attributes of your home to buyers looking at new listings.
  • Discuss the possibility of using a Home Staging Service. These are services that charge a fee to help stage or “dress up” your listing. They make recommendations that include changing furniture arrangements, de-cluttering prime areas of the home such as kitchens and family rooms, placement of artwork and other useful decorating suggestions, choosing fresh paint colors and other “home designer” tips. You will hear them discuss the “de-personalization” of your home. You may spend a few hundred dollars for this service but it can prove to be quite beneficial.
  • Provide feedback and market conditions on a steady basis. I use the internet and e-mail to keep my clients informed (along with phone calls). A good agent should have a system in place to communicate with you on a continual basis. Some clients prefer weekly telephone calls. Others want to know what is selling in their area while their home is active on the market. It is common courtesy that an agent always keeps in touch. Superior, concise communication provides for a healthy, honest relationship between the agent and client. Part of my mission statement states, “I will know your market better than any other agent as the listing runs its course, and therefore so will you”. I am always available seven days a week to provide professional service to my clients.
  • Perform marketing and price reviews each 40-45 days your listing is on the market. Discuss strategies that help keep your listing ahead of the competition.
  • Present and negotiate all offers received on the listing.
  • Once an offer is accepted, monitor all contingencies including the buyer’s financing.
  • Provide a Net Proceeds Statement for review prior to closing. Prepare for a smooth closing.
  • Attend and close the deal!